TOMBALL, TEXAS (March 16, 2021) – CCJ Collaborations has revealed that the brewery slated for the Tomball Business & Technology Park will be named Paradigm Brewing Company. Aiming to be the model of brewing, founder, Tomball native, and professor of Brewery Operations and Management at Texas A&M, Chris Juergen, says the name reflects the brewery’s core ideology.
“Paradigm means the standard. The core brewing philosophy for Paradigm Brewing Company is to be the standard at which technology meets technique,” says Juergen. “The very traditional styles that exist, as originally intended, we want to make them as pure as possible. Also keeping in mind brewing is an art form, we have plans to be off the wall and extremely creative. This is incredibly important, as new technology, techniques, styles, and ideas are discovered daily.”
Paradigm Brewing Company is co-owned by Juergen and Josh Schwaiger. Schwaiger, a veteran of the beverage industry and Sam Houston State University graduate, brings years of experience in sales, marketing, and distribution from stops at Karbach Brewing, Coca-Cola, and PepsiCo.
“The foundation of my professional experience and training in distribution are with two of the largest beverage manufacturers in the world. That foundation has provided substance for the creation of our marketing and distribution strategy to launch the brand at retail,” says Schwaiger.
Schwaiger and Juergen have made this brewery a reality through a 5 year work relationship that turned into a lifelong friendship.